Beauty/Stories
Glossier
Young and Successful
Each of us
knows such popular brands like Guerlain, Dior and Maybelline. Every year, in
the world there is more and more young cosmetic brands that deserve to be the
world-popular.
In times of Tumblr and Snapchat, gaining popularity of beauty-bloggers. One of
the well-known blogger Emily Weiss in 2010 created its own blog «Into The Gloss». She and her team wrote of updates
cosmetics, test them and comment. They had to try a lot of cosmetic products
and that made them real experts in this field. Then, they already know what
should be the ideal cream for the face that would tone the skin and remove
wrinkles or good tool for sculpting the eyebrows. After 4 years, «Into The Gloss» has reached a new level. The young,
but confident the team was ready to realize their dreams and ideas into
reality. This began a new era Glossier in their team.
The first
products were due to face care. Because of the condition of the skin depends on
your natural beauty. As Emily said, "You do not necessarily need to use
the tonal foundation to make the skin a uniform hue. Make it something that
hides our naturalness. "This explains the main motto of the brand« Skin
-first, Make up -second ». Some of the popular products are Glossier Milky
Jelly Cleanser, Perfecting Skin Tint, Priming Moisturizer. Also, lip balms
connoisseurs know that Balm Dotcom some of the best of its kind.
The advertising
campaign of this brand is enough modern and fresh. Even in the pictures, models
look very natural. There's a minimum of makeup, but clean and well-groomed
skin. Now, not every brand can boast such a concept. You can also notice that
Glossier greater for young women than for women. If we talk about the design of
products, all it has done very tastefully and concisely. Pale pink and white
colors accompany each tube. And when you just see the package, its ease of
lures and you just want to buy this product.
Despite
such a young age, this cosmetic brand, they can boast of quite famous clients
like Kate Moss, Sienna Miller, Phoebe Tonkin, Romee Strijd and others. They
have already appreciated it at its true worth and to determine their favorites.
In 2016 Glossier began to produce and cosmetics that will only emphasize the
naturalness of a girl and not be harmful to young skin. The line of cosmetics
includes lipstick Generation G, Gel for Eyebrow Boy Brow and concealer Stretch
Concealer.
The brand
concept is very original and cool. You can choose between the first phase (skin
care) and a second (make-up). Or even choose two phases at once. It should be
noted that there Glossier have all cosmetic products that every girl needs.
Glossier is
the embodiment of cosmetics of the 21st century .Because girls are more watching
their facial skin, adhere to proper nutrition and live with detox now. Their
line of tools for facial care, this is what you need in your beautician. Plus,
the blog «Into The Gloss» and «Glossier» is an example of that even in 18 or 24 you can start your own business,
which brings you not only income, but also the pleasure of the work itself. Of
course, the first may not all will turn out. But if to be a hardworking and go
to their targets, it is possible to achieve such results as at Glossier.
Read also:
#fashion #beauty #cosmetics #makeup
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